New management team for Lars Larsen Group Retail is in place

From 1 September 2023, 5 people, with the combined experience of more than 100 years within JYSK retail, will develop and run the new business area Lars Larsen Group Retail (LLGR) under Lars Larsen Group.

LLGR will consist of the President and CEO, 3 Vice Presidents and a Business Development Officer.

As previously announced, the current President and CEO of JYSK, Jan Bøgh, will take on the new role of President and CEO of LLGR. In addition, LLGR will consist of:

  • Current Executive Vice President for Customer Experience, Digital & Business Development at JYSK Niels Veien
  • Current Executive Vice President for Finance and IT in JYSK Henrik Naundrup
  • Current Executive Vice President for Purchasing in JYSK Peter Andsager
  • Current Chief Business Development Officer at JYSK Jacob Krogh Andersen.

Lars Larsen Group Retail is one of two areas in the new business structure of Lars Larsen Group. Lars Larsen Group Retail consists of the subsidiaries JYSK, ILVA and,, SOFACOMPANY, SengeSpecialisten and Sengetid. The new management team will be responsible for developing the retail companies with respect for their differences and creating more cross-functional synergies and working with further acquisitions of retail companies.

"I am very happy that Niels, Henrik, Peter and Jacob have all agreed to become part of Lars Larsen Group Retail. They are all incredibly competent in their respective business areas, and their extensive knowledge and experience will help strengthen and develop the companies under Lars Larsen Group Retail. I am looking forward to starting this work together with them," says future President and CEO of LLGR, Jan Bøgh.

"Retail is in many ways the backbone of Lars Larsen Group. With the new group structure with the underlying business areas Lars Larsen Group Retail and Lars Larsen Group Investments in place, we are ready to take the next step in our strategy to create long-term growth and value for the communities we are a part of," says President and CEO of Lars Larsen Group, Jesper Lund.

All members of the management team for Lars Larsen Group Retail will join no later than 1 September 2023.

The announcement regarding Lars Larsen Group Retail also means changes to the Executive Management Team in JYSK. JYSK is currently recruiting a new Executive Vice President for Finance, and the future Executive Management Team will also consist of an Executive Vice President for Retail Development, Customer Service and Business-to-Business. This department will be led by Carsten Weinkouff. Former CEO of SengeSpecialisten, Martin Bang will become new Executive Vice President for Purchasing after Peter Andsager.

Read more about Lars Larsen Group Retail here