SENG sustains ambitions of growth despite challenging market

Danish bed store chain SENG closes the financial year with a turnover in Denmark of DKK 192.5m and sustains its plans of expansion in Sweden.

Lars Larsen Group

Lars Larsen Group is owned by the Brunsborg-family, descendants of JYSK founder Lars Larsen. The Group owns companies within a number of business areas including furniture, interior design, restaurants, and hotels and is also an active investor in equities, funds, and real estate.

Billion DKK in Revenue

3.5

Billion DKK in Result for the year

40,000

Employees

Financial Highlights

About us

Lars Larsen Group is owned by the Brunsborg family, descendants of Lars Larsen, who founded JYSK in 1979. The Group is to this day operated in accordance with the family’s fundamental values of tradesmanship, responsibility and growth.

Responsibility

Lars Larsen Group wants to take responsibility for and contribute positively to society through active ownership as a majority owner and through our investment activities.

Stories from our companies

THIRD.SPACE

Homes away from home

This summer, Lalandia opened its third tropical holiday resort located in Søndervig. Have you ever wondered who furnishes and decorates holiday homes in different resorts? Well, if you have ever visited one of Lalandia's resorts, the answer is Third.space.

The grass is always greener at HimmerLand

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A logo is worth a thousand words

With a combination of company DNA and core competencies, Actona Group has created a new logo that is both strong, characteristic, and last, but not least, easy to decode.

A red thread of inspiration

Showroom and office in one. Bolia's recently remodelled head office in Aarhus functions both as an extension of the nearby Bolia store and a fluent workspace for head office employees. It was designed by Bolia's in-house concept designers from the retail department and supports the inspiring and creative design universe found in each of Bolia's stores.

Welcome back the 60s

Bringing 60's design back to ILVA When ILVA marked their 60th anniversary in 2021, original ILVA ads from the 60's provided inspiration for a new anniversary collection. The hand-drawn pieces were reinterpreted by selected designers to celebrate their heritage while tapping into current trends.

Using the past to shape the future

Tradesmanship, responsibility and growth. Those are the values that permeate all activities in Lars Larsen Group, defined by the owner family and lived out by every member of the organisation in their daily work. Though only just written down in 2020, the values are far from pulled out of thin air. They build on years of history and the legacy of founder Lars Larsen. Read the full story to learn more about the origin of the Lars Larsen Group values.

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Retail company profiles

COMPANY PORTRAIT

SENG

SENG is a Danish retail chain that sells top-quality brands within beds and bed accessories.