Privacy policy


Lars Larsen Group A/S ("Lars Larsen Group", “LLG”, "we" or "us") processes personal data about you when you (e.g.) contact us on behalf of one of our business associates or visit our website, 

The purpose of this Privacy Policy is to inform you of our processing of your personal data and your rights in that regard.

If you have any questions about the Privacy Policy or wish to exercise your individual rights described below, we are available via the following contact details:

Lars Larsen Group A/S
Central Business Register (CVR) no. 86001519
Randersvej 2c,
8600 Silkeborg, Denmark

Tel. 87 50 09 00
E-mail: [email protected] 

We process the following personal data as detailed below. 

Purpose Types of personal data Legal basis
Contact and communication with you  • Name
 • E-mail
 • Telephone number
 • The personal data that appears in your request
Our legitimate interest in ensuring adequate communication with you (GDPR, Article 6(1)(f))
Managing and administration our collaboration with suppliers and business partners  •Name
 • Company address
 • E-mail
 • Telephone number
 • Our ongoing correspondence in connection with the collaboration
Processing is necessary for compliance with a contractual obligation made by or agreed with you on behalf of one of our suppliers and business partners (GDPR, Article 6(1)(b)).

Our legitimate interest in maintaining and ongoing dialogue with our business partners and ensuring proper registration for purposes of invoicing, bookkeeping and/or delivery (GDPR, Article 6(1)(f)).
Improving your experience as a user of our website and optimising our service •Browser type
 • IP-address
 • Geographical data
 • User behaviour, i.e. Information about your previous visits on the website
Our legitimate interest in improving the service (GDPR, Article 6(1)(f)).
Managing our social media profiles and communicate with you  • Username
 • Contact information
 • Comments
 • Time of visit
 • Whether you have “liked” any of our posts
Our legitimate interest in providing our apps (GDPR, Article 6(1)(f)).


We share your personal data with persons, undertakings and authorities that need the data for fulfilment of the processing purposes listed above, or to whom we are required to disclose your data under applicable law, including the business partners and references appearing from our website. 

In some cases, personal data will be disclosed to separate or joint controllers as well as data processors that perform various tasks on our behalf, for example suppliers of backup and cloud solutions or of other IT systems used by us. 

3. Transfer of personal data to third countries

Some of the third parties to whom we transfer personal data may be located outside the EU/EEA.

To the extent that personal data are transferred to third countries, we ensure an adequate level of protection by using EU standard contractual clauses in the agreements with the data recipients, or by ensuring that the recipients are at least subject to special certification mechanisms or that they constitute "safe" third countries approved by the European Commission. 

You can request a copy of the basis for the transfer by contacting us via the contact details above. 

We store personal data for as long as necessary to fulfil the purposes described above or as otherwise required by law.


You may at any time request access to, rectification of and erasure of your personal data. In addition, you may under certain circumstances restrict the processing of your personal data, object to the processing and exercise your right to disclosure and transfer of your personal data to another data controller (right to data portability).

If you have consented to the processing of your personal data, you can withdraw the consent at any time by contacting us. However, such withdrawal will not affect any processing of personal data that has taken place prior to the withdrawal.

For additional information about your rights, see the Danish Data Protection Agency’s guide on the rights of data subjects, which is available on the Agency's website (


If you are not satisfied with the way we handle your rights, resolve any concerns or issues you have about how we process your personal data, you have the right to lodge a complaint with your local Data Protection Authority, or with the Data Protection Authority in Denmark which is the governing supervisory of Lars Larsen Group:

Danish Data Protection Agency
Carl Jacobsens Vej 35
DK 2500 Valby
Tel.: +45 33 19 32 00
[email protected]


This Privacy Policy will be updated and amended regularly, including if required due to changes to legislation and practice within the data protection area. If possible amendments will be communicated directly to you.

Date of latest amendment to the Privacy Policy: 3 April 2024