Press Release - 28.10.2023 - 20:00
JYSK and Lars Larsen Group donate DKK 1 mio. to the fight against cancer
For the 12th year in a row, the Danish Cancer Association hosts the national fundraising show “Knæk Cancer” (Beat Cancer). JYSK and Lars Larsen Group will donate DKK 1 mio. to the cause.
According to the Danish Cancer Association one in three Danes are diagnosed with cancer and every day, 43 people die from the disease. And although it is possible for more and more people to survive a cancer diagnosis today, there is still an urgent need for more research and knowledge about the disease.
“Cancer is a terrible disease and most of us know someone who is fighting cancer, or we have lost loved ones to the disease. Or we are cancer survivors ourselves. It is also a cause especially close to our hearts as our founder and chairman, Lars Larsen, sadly passed away of cancer in 2019. Therefore, we are humbled and happy to be able to support Knæk Cancer 2023 to help accelerate research opportunities and ensure that no one fights this disease alone,” says President and CEO of Lars Larsen Group, Jesper Lund.
Over the last decade, the fundraising from Knæk Cancer has supported 466 projects within research, prevention, and patient support. This year, the Danish Cancer Association has chosen six project areas to which the money raised from Knæk Cancer 2023 will go. They are among others the Danish Childhood Cancer Foundation, cancer research and treatment, and support for cancer patients and their families.