JYSK and Lars Larsen Group donate DKK 2 million to children in need through Danmarks Indsamling

For the 19th consecutive year, JYSK and Lars Larsen Group support the charity fundraising Danmarks Indsamling. This year, the two companies are donating DKK 2 million to help children in need.

Once a year, 12 humanitarian organisations team up with Danish national broadcaster DR in an effort to collect funds for some of the world's poorest countries. The theme for Danmarks Indsamling in 2025 is children in need.

This year, the donation of DKK 2 million from JYSK and Lars Larsen Group was made in collaboration with Dansk Håndbold (the Danish Handball Association). In the weekend of 25-26 January, all goals scored in all Danish handball matches, including everything from children’s handball to the professional teams, were counted and turned into meals for children in need.

“An impressive number of handball goals were scored in the Danish sports halls last weekend and we are very happy to help turn them into meals for children in need this year. It is important to us to support where we can and with our donation, we know that Danmarks Indsamling are doing everything they can, to support projects in areas that need it the most,” says President and CEO of JYSK, Rami Jensen.

“We have supported Danmarks Indsamling since the beginning in 2007 and it means a lot to us, because the organisations behind Danmarks Indsamling make a significant difference for children in need all over the world. This year, the fundraising is extra special for us, as it takes place in Silkeborg, which is the hometown of our founder, Lars Larsen, and the city where Lars Larsen Group has its head office today,” says President and CEO of Lars Larsen Group, Jesper Lund.

During the past 18 years of fundraising through Danmarks Indsamling, more than 225 projects across 3 continents and 52 countries have received support, creating change for up to 8 million people.

For every handball goal scored in the Danish sports halls during the weekend of 25-26 January, JYSK and Lars Larsen Group donated an amount equalling 15 meals for children in need. No less than 63,794 goals were scored that weekend.


Facts:

  • JYSK and Lars Larsen Group have supported Danmarks Indsamling since the beginning in 2007
  • During the past 18 years, a total of DKK 1.513.935.400 has been raised through Danmarks Indsamling