Press Release - 10.04.2025 - 07:00

JYSK opens in Morocco marking first entry in Africa

Today, on 10 April 2025, JYSK opens the first two stores in Casablanca, Morocco. The opening not only establishes JYSK’s presence in Africa but also marks a significant milestone as the company expands into its 50th country.

The Lars Larsen Group-owned retailer, JYSK, has officially entered Africa, marking a new chapter in the Danish home furnishing company’s international expansion as the first two stores open in Casablanca, Morocco.

“Expanding into Africa has been a long-term goal for JYSK, and today we are proud to make it a reality with our first stores in Casablanca. I look forward to seeing how JYSK grows in this exciting new market, and I am confident our great Scandinavian offers will resonate well with Moroccan customers,” says Rami Jensen, President & CEO at JYSK.

The very first JYSK store opened in Aarhus, Denmark, in 1979 and since then JYSK has grown to more than 31,000 employees and 3,500 stores.

“It is always special to open new stores and even more special when it happens in new markets and on a new continent as today,” says Rami Jensen.

Two continents in one year
The two new stores in Casablanca, located in Viva Park and Aeria Mall, mark the beginning of JYSK’s journey in Morocco. Another store is already planned for later this year, as JYSK continues to expand in the region.

“Our expansion into Morocco is a confirmation of JYSK’s business model, which continues to be a success across all our markets. Just two weeks ago, we opened our first store in South America through our franchise setup, and now we are making our debut in Africa. JYSK is no stranger to expansion, but entering two new continents within a year is a remarkable milestone that opens even more opportunities for growth," says Rami Jensen.

In addition to the two physical stores, customers in Morocco can also shop online at JYSK.ma from 10 April.

Facts:

  • JYSK starts by opening two physical stores and a webshop in Morocco
  • JYSK has established a local head office in Casablanca
  • The first two stores will open in the Casablanca area
  • JYSK will also open a Dark Store (small warehouse) from which the entire online assortment can be ordered
  • The last time JYSK entered a new country, where stores are directly operated by JYSK, was in Türkiye in 2023

About JYSK

JYSK is an international home furnishing retailer with Scandinavian roots that makes it easy to furnish every room in any home and garden. With more than 3,500 stores and webshops in 50 countries, JYSK always has a great offer and competent service nearby, no matter how customers want to shop. Founder Lars Larsen opened his first store in Denmark in 1979. Today, JYSK employs 31,000 colleagues. JYSK is part of family-owned Lars Larsen Group with a total turnover of DKK 48.0 billion in the financial year 2023/24. JYSK’s turnover was DKK 41.4 billion in the financial year 2023/24.