JYSK welcomes Rami Jensen as new President and CEO

1 September 2023 marks a significant change for the Lars Larsen Group-owned retail company JYSK when Rami Jensen becomes President and CEO after Jan Bøgh.

Rami Jensen officially re-joined JYSK one year ago as Deputy President and CEO and today, he takes over as President and CEO of JYSK with the overall responsibility for more than 3,300 stores in 48 countries and more than 30,000 employees. Only two other people have held the title of CEO in JYSK’s 44-year history: Jan Bøgh and founder Lars Larsen.

During the last year, Rami Jensen has worked closely with former President and CEO, Jan Bøgh, to ensure a smooth transition and his Executive Management Team is already in place.

“I look very much forward to stepping fully into the role as President and CEO of JYSK. JYSK is a company that has continuously delivered record results and growth since the company was founded in 1979 by Lars Larsen and later with Jan Bøgh as President and CEO. It is quite the task to try to match it, but I am certain that if we stay true to the JYSK core values, we will be able to continue to grow and develop the company,” says Rami Jensen, President and CEO of JYSK.

“We are very pleased to welcome Rami as President and CEO of JYSK. Rami has had an impressive career journey at JYSK and ILVA, and I am sure that he will continue to lead JYSK as a true tradesman with focus on the company’s core values for responsible growth,” says Jacob Brunsborg, Chairman of the Board of Lars Larsen Group.

A JYSK career path

Rami Jensen has spent most of his career at JYSK. In 1994, at the age of 20, he started his career in JYSK as an apprentice in the local store in Esbjerg, Denmark, and worked his way up through the company to eventually become part of the Executive Management Team as Executive Vice President of Business Development. In 2018, he temporarily left JYSK to become CEO of ILVA, the Lars Larsen Group-owned retail company, before returning to JYSK in 2022.

“JYSK has continuously offered me opportunities to develop personally and grow my career within the company. I am excited about what lies ahead and how we as a team at JYSK will create great results together for the company and our customers,” says Rami Jensen.

Rami Jensen lives in Silkeborg with his family.

You can read more about Rami Jensen and his impressive career in JYSK in Lars Larsen Group’s Annual Report 2021/22 here:
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