Press Release - 23.10.2025 - 08:00
SOFACOMPANY accelerates expansion following strong growth in Europe
The Danish design company SOFACOMPANY has significantly strengthened its position with substantial growth in both its own stores and webshops. The company is now accelerating its expansion across the European markets
SOFACOMPANY’s annual financial report for 2024/25 shows revenue of DKK 541 million and an operating profit (EBITDA) of DKK 12.5 million, compared to last year’s revenue of DKK 524 million and an operating profit of DKK 1.2 million.
Due to a goodwill write-down of DKK 95 million, related to previous ownership, this year’s operating result (EBIT) stands at minus DKK 90 million.
Growth driven by retail and direct sales
Retail revenue grew by as much as 18 percent during the financial year, reflecting the successful transformation SOFACOMPANY has undergone in recent years.
While sales were previously dominated by wholesale to large international furniture chains and e-commerce platforms – particularly in the US – the company is now fully focused on direct sales to European end customers through its own stores, webshops, and contract sales to offices, hotels, and restaurants.
More stores and strong growth in Europe
During the year, SOFACOMPANY opened three new stores, with more in the pipeline.
“We are experiencing great success with direct sales through our own stores and webshops. Our growth proves that the concept meets today’s needs. In a challenging economic climate, customers are looking for maximum value for money – without having to compromise on quality and design. This aligns perfectly with our mission to make beautiful, high-quality Danish design accessible to everyone,” says Henrik Andersen, CEO of SOFACOMPANY.
In September, SOFACOMPANY opened another store in Amsterdam, marking the company’s 10th store in the Benelux region and its 35th in Europe. In the coming months, a further four store openings are expected, including a second store in Hamburg, which will also be the company’s 10th store in the DACH region.
“Our ambition is clear. We aim to reach 50 stores within the next two years,” says Henrik Andersen.
Withdrawing from the US
As part of a strengthened strategic focus on the European market, SOFACOMPANY has decided to end its sales on the major US e-commerce platform Wayfair. The American market has become less attractive due to economic and political uncertainty in the US, including increased import tariffs. The withdrawal has had a negative impact on gross margin and earnings.
“It has been a challenging year with cautious consumers, and the significant changes in the US market in particular has had a negative effect on this year’s results. However, despite this, we have seen progress both in revenue and in SOFACOMPANY’s primary operating profit. That is very positive,” says Henrik Andersen.
About SOFACOMPANY
- SOFACOMPANY, part of the Lars Larsen Group, is headquartered in Ringsted and operates 35 stores across seven European countries, including six in Denmark.
- Products are designed in Denmark and produced exclusively for SOFACOMPANY.
- By cutting out many of the traditional intermediaries, SOFACOMPANY is able to offer highly competitive prices, which in just a few years has made the company one of the fastest-growing Danish furniture design brands.
